The project was to design a website for a product or service. From there, OPTICÁ, my brand was born. A creative design & fashion brand that aims to, "Invert your world. Distort your reality.", to continue expanding the universe full of artistic expression. The logo was inspired by my dear friend Mike who inspired this world full of color into my photography journey. I wanted the brand's colors to contrast well with the editorial work they produce when working with other brands.